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Brilliant Signs Strategic Cooperation Agreement with Xyb2b
Company News25 Jan 2019

Xyb2b, a global supply chain service provider, has signed a strategic cooperation agreement with Brilliant. The parties will employ their respective business strengths to jointly build out cross-border B2B e-commerce operations and supporting intelligent warehousing infrastructure.

Founded in May 2015, xyb2b operates a platform to facilitate sourcing and wholesale of imported products for online retail; it is a leading cross border e-commerce supply chain company in China. Xyb2b maintains partnerships with over 120 overseas Chinese Chambers of Commerce and business associations in more than 50 countries. It aggregates 150,000 selected product SKUs from more than 2,000 foreign brands for retail on over 100 partnered online sales channels in China, including Netease Kaola, Yunji, Beidian, Tmall Global, Pinduoduo, Xiaohongshu etc.

Xyb2b has grown tremendously in a short period of time; it completed its Rmb15 million Angel Round financing in October 2015; Pre-A Round financing in May 2016; Rmb300 million Series A financing in January 2018; and Series B financing in November 2018. The multiple financing rounds have supported xyb2b’s rapid build out of offline supply chain operations.

The rapid growth of cross-border e-commerce presents a compelling market opportunity. Brilliant will leverage its local government relationships and international access to assist xyb2b in developing an open, intelligent supply chain network, and modern, automated warehouse facilities.